Purity Boards

Purity Boards is bringing longboarding to new levels with boards that are not only made for cruising and commuting, but to inspire creative thought as well. We want the rider to feel relieved of stress and to put their mind in a good place while riding.

To this end, an identity system was developed to differentiate Purity Boards from its competitors. When creating this identity, the typeface was chosen based on its elegant curves which represent the sweeping turns in a road. In addition, the modern waterdrop icon represents the "pure" nature of the activity. 

Photo on Work Page by satamedia/iStock / Getty Images