Apex Employer Solutions
Apex Employer Solutions is one of the longest running Professional Employer Organizations (PEO) in the nation, which has been serving clients for more than 29 years.
After creating the original logo in 2011, it was evident that a brand refresh was necessary for both logo and website after recent analysis.
Original Logo Design
Competing elements
Clunky icon
Out of date color techniques
Font doesn’t harmonize with icon
Unnecessary complexity
Original Website
Font is hard to read
Clunky navigation / logo
Distracting green bar at top of every page
No consistency with color

Logo exploration

Logo refinement
Final logo
Logo rational

Home page example

About page example

Services page example