Apex Employer Solutions

Apex Employer Solutions is one of the longest running Professional Employer Organizations (PEO) in the nation, which has been serving clients for more than 29 years.

After creating the original logo in 2011, it was evident that a brand refresh was necessary for both logo and website after recent analysis.

Original Logo Design

• Competing elements

• Clunky icon

• Out of date color techniques

• Font doesn’t harmonize with icon

• Unnecessary complexity

Original Website

• Font is hard to read

• Clunky navigation / logo

• Distracting green bar at top of every page

• No consistency with color